As a semi-senior Product Designer at Sainapsis, I feel genuinely proud to be part of a small but mighty 3-person team crafting a design system from the ground up. For me, this goes far beyond components and guidelines — it’s about reshaping how design and development connect to build better products, faster.

We’ve implemented design tokens to unify styles across platforms, built a flexible component library that reduced view-building time by 40%, and created detailed microinteraction guides that cut animation integration time by 55%.

Most importantly, the development team has reported a 30% gain in efficiency thanks to the system — a real testament to how thoughtful design operations can create measurable impact.I love that my role balances strategy and craft — helping teams work smarter, ensuring every pixel has a purpose, and bringing consistency, speed, and delight to every interaction.

My journey at Masiv was where I truly honed my ability to lead design with purpose. I joined as a Junior Product Designer and grew into a trusted lead across several key initiatives.

As a Semi-Senior I, I led the design of Journey, Masiv’s omnichannel automation tool, aligning user needs with business goals and validating flows through continuous user testing.

I also redefined the Campaign Manager experience, which led to a 15% increase in operational efficiency, and applied Atomic Design principles to ensure scalability and maintainability.

Just like with Campaign Manager, I designed a unified Template Manager experience — creating a consistent flow to build templates across all communication channels. This not only improved usability but also reduced onboarding time for new channels by 20%, ensuring the platform could scale quickly and cohesively.My work is driven by a desire to solve complex problems with clarity, and to empower teams through systems that scale, adapt, and genuinely improve how people experience digital products.

As Junior II, I was the Lead Designer for Sherlock, Sword, and Shield. I handled the end-to-end process — from research and prototyping to testing and iteration. I collaborated tightly with engineers and data scientists, reduced usability errors by 25%, and accelerated delivery by 15% through better documentation and aligned UX flows.

At WIEDII, I got my foundation in UI design. I designed high-fidelity prototypes, animations, and landing pages that directly improved engagement and conversion. Working closely with marketing, I also designed email templates and social media graphics that increased interaction rates and supported product launches. It’s here where I learned the business value of great design.